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How to go viral: 9 steps to increase your audience reach

Sprout Social

Social marketers know creating viral posts isn’t their most important goal. Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. We’ve found that the brands whose viral marketing achieves long-term, sustainable growth follow these nine principles. “Make it go viral.”

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6 Tips for Building a Successful LinkedIn Company Page

Oktopost

Consider this: You look at a company’s LinkedIn page and see that: (a) their profile picture is a low-res GIF of their logo and (b) their banner image is a blurry group photo from the 2014 company picnic. Do you have a strong sense that the company is meeting the challenges of eCommerce in today’s fast-paced digital age, or not?

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What Hank and John Green’s YouTube Community Can Teach Us About Video Marketing

Content Standard

Video marketing—unlike the written word, where it can often be difficult to convey tone, or audio, which lacks the benefit of facial expressions—is one of the most impactful ways of engaging customers and providing a full, immersive experience. for the entire year and conversed solely through short video blogs posted every weekday.

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