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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. According to The 2023 State of Social Media: AI and Data Take Center Stage report, business leaders expect increased investments in AI over the next few years.

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Post Performance Report: Brands transforming social customer care

Sprout Social

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. According to The Sprout Social Indexâ„¢ , the most memorable thing brands can do on social is respond to their customers.

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Maximizing Your Email Marketing Success

Navigate the Channel

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. All credible email marketing providers , including MailChimp, HubSpot and Brevo, have guidelines for users to interpret data, much like these from Constant Contact.)

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FTC Issues Final Privacy Framework Report to Protect Users’ Data

readwrite

The Federal Trade Commission has issued its Final Privacy Framework Report that outlines guidelines for how companies can and cannot use consumer data on the Internet. The FTC is focusing on five action items in the privacy report. on May 30, 2012 to discuss mobile privacy, advertising and consumer data.

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What is Social Media Compliance, and What Does B2B Finance Need to Do to Comply?

Oktopost

Social media is the new business card—it’s more than a trendy marketing tool for any B2B organization; it’s a necessity. With 75% of B2B buyers using social media to make purchase decisions, it has become an essential tool for every business. What is social media compliance?

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The Internet Had a Busy Week. Here's What You Missed.

Hubspot

Senator Al Franken has joined the conversation, in his questioning of Face ID’s possible violation of privacy protections. (He However, ProPublica contacted Facebook with this discovery before the story ran, and the social media channel removed these categories with a formal announcement of changes to its ad targeting policies. "To

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How to Craft an Effective Email Marketing Strategy

Litmus

Be sure you and your team are aware of international email laws that apply to you, data privacy best practices , and changes to the email marketing landscape like Apple’s Mail Privacy Protection (MPP). Email marketing best practices to build into your strategy Everyone’s email marketing strategy is a bit different.