Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy? The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly.

Marketing AI 125

Marketing AI Ethics Work Management Marketing Management 125

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles.

Marketing AI 104

Marketing AI Enterprise Management Work Management Marketing Management 104

Sprout Social

JANUARY 19, 2023

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

Digital Asset Management 114

Digital Asset Management Marketing AI Terms and Conditions Brand Identity 114

QuanticMind

MAY 3, 2018

The General Data Protection Regulation (GDPR) is a new regulation that’s changing the way marketers can advertise to EU citizens. It’s the biggest regulatory change in data privacy in decades, and the deadline for compliance is fast approaching. Businesses must conduct privacy impact assessments. What is the GDPR?

Advertisements 40

Advertisements Advertising Privacy Policies Marketing AI 40

Madison Logic

DECEMBER 14, 2023

Anticipating future B2B marketing trends is crucial to campaign and strategy development. At a time marked by rapid technological advancements, unpredictable economic conditions, and continuously shifting consumer behaviors, staying ahead with the latest marketing trends is paramount to flexible marketing motions.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Martech

DECEMBER 21, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. You’ll need IT or marketing operations to manage technical issues, as well as marketers to help moderate discussions. “If you can’t measure the event, then you should question why you’re having it,” said Maxwell.

Planning 93

Planning Copyright Peer-to-peer Terms and Conditions 93

Convert

FEBRUARY 9, 2021

The truth is, marketing is the art and science of impacting emotions. A/B testing is here to stay and will only become more powerful as Artificial Intelligence develops. What’s more… the GDPR was a precursor of other initiatives like the ePrivacy Directive and the California Privacy Rights Act. The answer is probably no.

Ethics 52

Ethics Optimization Work Management Marketing Management 52