article thumbnail

Everything You Need to Know About Marketing Operations In One Place

Hubspot

Known affectionately as "MOps" at HubSpot, the marketing operations team is responsible for making sure the highly complex technology used at HubSpot is always top-notch, which helps the greater marketing team (and business as a whole). A marketing ops department tracks the Return on Marketing Investment (ROMI).

article thumbnail

Perfect time to make a Sales Call in 2020

Valasys

In such a scenario, the best time to make a sales call is quizlet & the only one that needs to be researched & sought answers to for the marketers to effectively carry out their tasks of prospecting & to scale up the Return on the Marketing Investment (ROMI) from their sales endeavors.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Employ Local SEO to Optimize B2B Marketing

Valasys

According to HubSpot, 80% of potential customers use search engines to find local information. Google is the most dominant player in local searches & hence, the B2B marketers need to be well are of the guidelines for representing their businesses on Google. Marketers, therefore, need to optimize their endeavors for local SEO.

article thumbnail

How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

Let’s scrutinize the specific aspects of LinkedIn advertising that the marketers need to incorporate into their advertising strategies (particularly those that optimize audiences’ engagement reflecting on the recent algorithm update), to optimize their Return on Marketing Investment (ROMI): 1.

article thumbnail

5 Marketing Metrics that Matter to Your CEO

Hubspot

Marketing attributed revenue, ROMI - what is the actual dollar value, in revenue that marketing has contributed? What are some guidelines you should think about when looking at database growth as a KPI? Connect with HubSpot : Qualified lead volumes, how good is marketing at sustaining interest and engagement?

article thumbnail

How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

However, marketing automation platforms such as Salesforce Pardot, ActiveCampaign, Autopilot, HubSpot Marketing Automation, ONTRAPORT, SharpSpring, Sendinblue, Lead Liaison & Marketing 360, have made the task of amassing data from various points & sorting it based on the intent signals of prospects, much easier.