Anything Goes Marketing

JULY 15, 2006

If someone in marketing says "I want to blog" make sure you set similar guidelines. However, they also need guidelines as you don't want to give away any trade secrets. In addition, ensure that you have a few topics lined up for your exec to help them out. You may also find some new employees this way as well as some ideas.

Business Blogging 100

Business Blogging Emarketing Business Blogger 100

Anything Goes Marketing

JANUARY 18, 2009

It even provides guidelines on the type of response. David Meerman Scott write an excellent post on how the US Air Force decides to respond to any social media comments. If you notice, it's recommended that all customer blog posts be followed up on.

Twitter 100

Twitter PR Service Skype 100

Anything Goes Marketing

OCTOBER 12, 2006

Microsites allow companies, especially large ones, to post content that doesn't have the same guidelines and red-tape that the main corporate websites have. It's no wonder that a JupiterKagan study has reported that "promotional microsites will become more popular with larger advertisers during the next year."

Microsite 100

Microsite Web 2.0 Business Paid Search Agency 100