NuSpark Consulting

JANUARY 15, 2016

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. You’ve probably surmised by now that none of this storytelling is possible without engaging in conversations with your clients to hear their side of the story.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Vidyard

DECEMBER 29, 2014

Best Guerilla Marketing with Video: TD’s “TD Thanks You” Gifting your customers in unusual ways has a pretty big impact – we saw that with WestJet’s Christmas miracle video in 2013. And we’re not sure we’ll ever find a better storyteller than this cat. Breathtaking.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

Marketing Insider Group

FEBRUARY 27, 2024

Consider incorporating storytelling, visuals, and interactive elements to make your campaign memorable. It’s not enough to offer a free download or discount but to anchor the offer in a bigger idea tied to seasonality, tradeshows, industry trends, or national holidays. Brainstorm creative and engaging ideas that resonate with your audience.

Planning 235

Planning Campaigns Advertising Agencies Paid Search Agency 235

QuanticMind

FEBRUARY 15, 2019

Focus on Storytelling. think along the lines of guerilla advertising). In general, a good rule is to err on the side of 15 seconds, as that generally seems to be the sweet spot that ignites consumer interest and curiosity without putting them to sleep. So tell a story. Introduce humor. Take them by surprise.

Paid Search Agency 40

Paid Search Agency Ads Video Marketing Ad Building 40

Sword and the Script | B2B

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” AI goes guerilla “More AI-generated guerilla marketing tactics.” ~ Devon Dalton , Growth Marketing Manager, Lunio 29.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Management 129

OutboundView

FEBRUARY 28, 2019

Replacing the old world of inbound marketing for B2B is a new landscape that proves immensely favorable to creative and strategic marketers who prefer guerilla tactics, smaller budgets, and surgical campaigns to grab buyer attention, generate interest, drive demand, and inspire action. All that has changed. What is thought leadership you ask?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Valasys

NOVEMBER 28, 2023

Content Marketing: Crafting Compelling Narratives The art of storytelling is the foundation of many effective marketing techniques, and content marketing takes centre stage here. With its personalised touch, email marketing creates a direct line of communication between companies and customers, increasing brand recognition and loyalty.

Guerilla Marketing 40

Guerilla Marketing Word of Mouth Advertising Agencies Planning 40