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20 Effective Growth Hacking Strategies for the Growth Hacking Funnel

Outgrow

You can also use paid ads to feature your press appearances, user-generated content, customer case studies, etc. Their content predominantly included blog posts with in-depth research and long-form content. It also answers your prospects’ most pressing questions and adds value, which results in a higher conversion rate.

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The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot

Speech writing is a useful public relations tactic that you might use if your company holds press conferences and events or your employees speak at industry events. Press releases. Your company might have to write a press release to announce new products, launches, campaigns, or movements. Market research. Speech writing.

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The Beginner’s Guide to Usability Testing

Hubspot

So we interviewed some of HubSpot’s Senior UX Researchers and Designers to teach you what exactly usability testing is, its benefits, and how to effectively conduct your own study. UX researchers will usually conduct usability studies on each iteration of their product from its early development to its release. Conduct the study.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Because whilst AI can help speed up some processes like research; so help us become much more productive, it does not (yet!)

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The Organic Inbound Marketing Playbook for B2B

OutboundView

Replacing the old world of inbound marketing for B2B is a new landscape that proves immensely favorable to creative and strategic marketers who prefer guerilla tactics, smaller budgets, and surgical campaigns to grab buyer attention, generate interest, drive demand, and inspire action. Account-Level Research. Buyer Research.

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How to Save the World

Buzz Marketing for Technology

A fter Nancy White pointed me to Chris Lotts articles on Northern Voice, and on love, and Chris replied to my Tuesday post on how easily we unintentionally hurt each other through our actions, I did a bit more research on Chris work and discovered the remarkable chart above on Information Fluency. Island Press. Guerilla News Network.

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

Island Press. Guerilla News Network. want to see more: original research, surveys etc. Environmental NewsNet. Gil Friend. Grist Magazine. Howling at a Waning Moon. Human & Other Extinctions. Impact Analysis. Intentional Communities. Jim Kunstler. Lichenology. Locrian Rhapsody. Donella Meadows Archive. Milk River Blog.