NuSpark Consulting

JANUARY 15, 2016

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. So, let’s talk about their role in content marketing, how they frequently miss the mark, and what to do about it. Why do marketers at B2B companies write case studies?

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? And everyone’s on social media.

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

The Effective Marketer

JANUARY 3, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What is an Effective Marketer? An effective marketer, therefore, is someone who can accomplish his/her goals and produce the results set forth by the company. Now we are getting somewhere.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

Chris Koch

JUNE 26, 2009

When I despair at ever mastering all the social media tools that exist out there, I remind myself (as I hope you will) that at its core social media is all about communication and that marketers are all expert communicators. My job is to learn about how to become a better B2B marketer and to share what I learn with others.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Buzz Marketing for Technology

JULY 24, 2008

But beyond this, there is enormous value in customer anthropology in increasing your peoples understanding of your customers businesses and industry, which can provoke all kinds of ideas for innovations, for new markets and product lines, and for expanding your presence with your customers to do more for them. Darwin Magazine.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Buzz Marketing for Technology

JULY 22, 2008

· Corporatism, Free Trade & Distorted Markets. · Darwin Magazine. Grist Magazine. Orion Magazine. Guerilla News Network. Global Democracy. · · The Political Process. Canadian Politics. US Politics. Politics in Struggling Nations. Frames, Left & Right. · · Understanding Economics.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Hubspot

FEBRUARY 9, 2017

As marketers, we love good stories. And that's where experiential marketing comes in. It's not that experiential marketing is anything new. There are entire summits and programs dedicated to it, and the majority of marketers that use it say it yields significant results. What Is Experiential Marketing?

Planning 28

Planning Tips Advertising Agencies Contingency Planning 28