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How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

NuSpark Consulting

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Case studies are bursting with promise for use in B2B lead generation and sales. 5 Tips for Writing Success Stories that Generate Leads and Sales. Think Success STORY.

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Top 10 B2B Influencers in 2020

Oktopost

He is the founder of altMBA and The Marketing Seminar , in addition to being a guerilla marketing, direct marketing, and Marketing Hall of Fame inductee. As an author of 19 bestsellers, mostly on the topics related to marketing, Godin is a leading authority on marketing best practices. . Rand Fishkin. Dave Gerhardt. Ryan Deiss.

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what is an effective marketer?

The Effective Marketer

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. survived to tell the story. United States License.

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

Darwin Magazine. Grist Magazine. Orion Magazine. Guerilla News Network. insight: leading-edge thinking & novel perspectives. reading lists/aggregations of material on specific, leading-edge subjects that writers can use as resource material. Business/KM Blogs. 43 Folders. Carolyn Allen. Dale Asberry.

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How to Save the World

Buzz Marketing for Technology

Darwin Magazine. Grist Magazine. Orion Magazine. Guerilla News Network. reading lists/aggregations of material on specific, leading-edge subjects that writers can use as resource material. Business/KM Blogs. 43 Folders. Carolyn Allen. Dale Asberry. Steve Barth. Ralph Beuker. Danah Boyd. Stowe Boyd. Shawn Callahan.

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Three steps for B2B marketers to build a personal social media presence

Chris Koch

Here are some important B2B blogs that I track: Acquiring Minds: A B2B Lead Generation Blog. I’ve been blogging for years, beginning when I was at CIO magazine, and I still find it difficult after all these years. Many companies are having great success using Yammer as a kind of guerilla knowledge management system.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

From these interviews and subsequent discussions with leading KM gurus, notably the UKs David Gurteen, emerged the concept of Personal Knowledge Management (PKM). The organization that I know of that is leading the way in knowledge harvesting is Hill & Knowlton. Darwin Magazine. Grist Magazine. Orion Magazine.