Sales Engine
JUNE 2, 2016
Write some blogs and drive traffic to your site—then just convert them into leads. The problem is that ever since the Affordable Care Act, there has been so much content created about how to bend the cost curve that getting on the coveted first pageof Google results is impossible. Content marketing is the way to go, right?
Sales Engine
MARCH 10, 2016
I was in effect stealing their traffic, so they came to me and asked me to start writing for them. It was during that process that I realized somewhere along the way that I had unlocked the door to organic traffic in that space,” said Lemas. Content was king, and any content worked. Otherwise we move away from it very quickly.
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Sales Engine
OCTOBER 1, 2015
Deal attribution can be measured , however, but you can’t use the same metrics that a B2C company does, which mostly measuring increased traffic to your website and what percentage converted. Increased web traffic. And it’s not just conversions from web traffic either. Are they even qualified to buy from you in the first place?
Sales Engine
FEBRUARY 8, 2016
It's best to approach this option with caution, however, to avoid search penalties such as getting less referral traffic. One way to not get a penalty is to use a rel=canonical in the URL source code; this helps Google understand how to handle the duplicate post. Another version of a rinse and recycle is to add some shine.
Sales Engine
FEBRUARY 8, 2016
It's best to approach this option with caution, however, to avoid search penalties such as getting less referral traffic. One way to not get a penalty is to use a rel=canonical in the URL source code; this helps Google understand how to handle the duplicate post. Another version of a rinse and recycle is to add some shine.
Sales Engine
SEPTEMBER 23, 2015
If you’re talking to a search engine optimization firm (SEO) that measures their performance only on traffic (number of unique visitors to your site every month), they would tell you not to gate anything because the Google bot can’t fill out the form, hit the submit button, and read the information that lives behind the curtain.
Sales Engine
AUGUST 4, 2016
Attribute Number 2: Top of Funnel Content usually lives in a blog and is used to drive traffic. The more people interact with the content, that’s going to tip your hand to Google that this is valuable content. I’m not saying that posting to your website won’t help drive traffic.
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