B2B Memes

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Managing Your Career in the Social Media Era: Sources

B2B Memes

As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The No longer is the media world one of a publishers-top editor-section editor-subeditor-journalist hierarchy. What Would Google Do? , by Jeff Jarvis. Cogs see a job, linchpins see a platform.

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Infographics: Not Dead Yet

B2B Memes

I don’t know anything about OnlineClasses.org , but I do like their flowchart for young jobseekers about what to post or not on their social media accounts. An Infographic on the Right Track: Grad School to Google. Well done, Allison et al! To Post or Not to Post.

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Infographics: Not Dead Yet

B2B Memes

I don’t know anything about OnlineClasses.org , but I do like their flowchart for young jobseekers about what to post or not on their social media accounts. An Infographic on the Right Track: Grad School to Google. Well done, Allison et al! To Post or Not to Post.

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Three Ways to Make Media More Personal

B2B Memes

and social media, along with the impact of Google search, would have rendered our efforts irrelevant. But the need for publishers to think about how to make media more personal is, if anything, more important now than ever. Related posts: Social Media and the Clash of Brands. The onset of Web 2.0

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Why Publishers Need Early Adopters, Annoying or Not

B2B Memes

Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. Will they sometimes wax too enthusiastic about new tools that turn out to be dead ends, like Jaiku , FriendFeed , or Google Wave ? I’m not sure she means it.

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The Key to Understanding New Media Is Attitude, Not Technology

B2B Memes

A couple of years ago, Gina Trapani , the founder of Lifehacker and a cohost of This Week in Google , wrote and self-published the Complete Guide to Google Wave , which she described as “an experiment in iterative publishing.” Social media platforms will come and go, sometimes with bewildering speed.

Media 100
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Time to Surf the Wave of the Personal Brand

B2B Memes

If you don’t consciously cultivate your brand, it won’t take root in the new media age. That means blogging, using social media, and—you may shudder to think of it—promoting your brand. Related posts: Keep an Eye on Google Wave. Personal vs. Corporate: Six New-Media Principles, No.