article thumbnail

B2B SEO:  Topic Clusters, Not Keywords

Envy

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). Then, Google decided to make some changes…. It also means that Google knows how to extend knowledge and assume association.

Keywords 118
article thumbnail

Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

Moz

Posted by izzismith Google Search Console is by far the most used device in the SEO’s toolkit. SEOs love Google Search Console — it has the perfect data — but sadly, it’s not the perfect tool for interpreting that data. The wonderful Aleyda Solis built an actionable Google Data Studio report. FYI: there’s an API.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website

Hubspot

No, you hop on Google and let it conduct the search for you. You plug these criteria into Google, and you’ve got three viable options at your fingertips — in a handy map format to boot. Have you ever wondered how Google can whip up such accurate, precise answers in so little time … and present them in such an easy-to-read way?

article thumbnail

The Ultimate Guide to Organic Quora Marketing

Albacross

Type relevant question on Google and see what answers are showing on the first page. Use Google in your advantage. As I mentioned at the beginning, Quora gets more than 63% of the website visitors from Google rankings. Update the Quora wiki with your brand if it’s relevant to the user’s intents. Try to be helpful.

article thumbnail

Recapping Bill Slawski’s Reddit AMA (Ask Me Anything)

Method and Metric

At around 2004, Bill started reading and writing patents from search engines such as Google, Microsoft, and Yahoo. We know there are hundreds of ranking factors Google uses when it comes to being displayed on the SERPs and Google is typically very selective on the information they choose to share with us.

SERP 68