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Writing for the Web: The Human Algorithm and Zero-Sum SEO

B2B Memes

MAY 31, 2012

I sometimes fear that search-engine optimization (SEO) is the only aspect of new media that people have really cottoned to. If you want your content to work, write for people, not for search engines. The moment you achieve that precious optimization, Google changes its algorithm and reverses all your gains.

SEO 100
SEO Google Search Marketing Optimization 100
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Signals of Quality vs. Good SEO

B2B Memes

MARCH 22, 2010

Last month, I wrote about a discussion on an episode of This Week in Google (TWiG) featuring Google’s Matt Cutts. The following week, TWiG host Leo Laporte cited my article at the start of an expanded discussion of Google’s intent regarding content farms. and have signals of quality.&#.

SEO 100
SEO Google High Quality Lead Tagging 100
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