Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. The annual cost can go up over $2 million annually when adding in privacy protection tools and other technology that makes the DCR usable. DCRs can be used by brands, agencies and publishers.

Privacy Protection 131

Privacy Protection Paid Search Agency Advertising Agencies Work Management 131

Liveintent

DECEMBER 21, 2021

With this in mind, we’ve compiled a list of the more pressing considerations publishers should keep top of mind to ensure business success in 2022. Google gave the industry a reprieve when it delayed third-party cookie deprecation in Chrome to the end of 2023. Let’s take a look. First-party data. Apple’s iOS 15.

Privacy Protection 127

Privacy Protection Marketing Analytics Tools CPA Cost per Acquisition 127

Customer Experience Matrix

NOVEMBER 18, 2018

Confirming the worst stereotypes of marketers as cynical hucksters, the press release promotes its mission with the argument that “purpose-led brands grow two to three times faster than their competitors.” But employee protests at Google , Amazon and Microsoft tell a similar story.

Paid Search Agency 192

Paid Search Agency Advertising Agencies Privacy Protection Work Management 192

Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) Their support, combined with Google and Yahoo’s existing support, will bring BIMI to the forefront for marketers in 2023. Customer data platforms will accelerate email capabilities.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

SmartBug Media

JANUARY 17, 2020

Much like when Google had to remove several pages from its search engine results in order to be GDPR compliant, marketers will also have to give their clients, customers, and subscribers easy access to their data and the option to opt out of all further communication. Privacy by Design. Public Relations Executives and GDPR.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80

Hubspot

MARCH 28, 2018

When asked how much they trust a selection of tech companies to obey data privacy protection laws, 41% of Americans say they trust Facebook, while 51% do not. Out of the same set of respondents, 66% say they trust Amazon to obey data privacy protection laws, while 62% trust Google. Source: Google.

Facebook 66

Facebook Privacy Protection Product Paid Search Agency 66

Adobe Experience Cloud Blog

MAY 7, 2021

Google announced the end of third-party cookies on its Chrome browser. To set the record straight, Google won’t replace third-party cookies with new individual user tracking, and it also intends to remove support for third-party cookies. Privacy protection and anonymity are the two main reasons for this step.

Paid Search Agency 174

Paid Search Agency Advertising Agencies Planning Marketing Management 174