Act-On

APRIL 26, 2024

Wendy and her team at Daxko had to navigate a complex landscape with multiple brands and email domains, but ultimately felt prepared when stricter email sender requirements at Google and Yahoo took effect in February. For a long time, my personal goal was to generate a certain number of net-new MQLs.

Lead Ranking 192

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 192

Act-On

APRIL 10, 2024

All you know about the person sitting across from you is their name, maybe what they do for a living, and that your cousin Susan thinks you might get along. Our leads might look something like this: Debbie is the Director of Marketing at a 2,000-person manufacturing company. Imagine going on a blind date.

Lead Ranking 187

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 187

Act-On

MARCH 1, 2024

If you know a prospect is coming to you from a Google ad on a specific topic, like lead scoring, follow up with lead-scoring content rather than hitting them up right away for a demo,” says Jeff. And how do you pass only the highest-quality leads to your sales team and ensure BDR teams follow up in a personalized and more meaningful way?

Lead Scoring 130

Lead Scoring Lead Ranking Paid Search Agency Marketing Automation Services 130

Act-On

DECEMBER 8, 2023

Pro Tip: Create a complete inventory of media and visual assets with a Google Sheet, and save the assets into an organized system of folders using Google Drive, with appropriate file names. Identifying the right person and processes early helps build the appropriate lead time to complete tasks and keep your projects on schedule.

Marketing Automation Services 223

Marketing Automation Services Marketing Automation Automation Advertising Agencies 223

Act-On

FEBRUARY 26, 2024

Ad IDs allow advertisers to track and target mobile users with personalized ads based on their behavior and interests while allowing users to limit ad tracking and protect their privacy. Google search ad placements, among others, require a careful bidding strategy. Users can choose to reset or disable their advertising ID at any time.

Paid Content 215

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 215

Act-On

FEBRUARY 6, 2024

Pro Tip: Create a complete inventory of media and visual assets with a Google Sheet, and save the assets into an organized system of folders using Google Drive, with appropriate file names. Identifying the right person and processes early helps build the appropriate lead time to complete tasks and keep your projects on schedule.

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

Act-On

NOVEMBER 7, 2023

For instance, Google has its customizable tab system that includes categories like Inbox, Social, Updates and Promotions. Later, you can introduce a specific person who will be emailing, and transition to emailing “as” them. Personalize the subject line to make it personal Tiffany, seen our new blog on dental hygiene?

Deliverability 182

Deliverability Top of Funnel Best Practices CAN-SPAM 182