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Earned-media micro-influencer marketing primer

Biznology

These partnerships can include multi-year contracts which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube , Google AdWords , and Instagram. The good old fashioned PR pitch to the good old-fashioned, scruffy, died-in-the-wool, bourbon soused, reporter.

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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? All publicly available data is fair game.

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Book Review: Social Media Marketing

Webbiquity

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. I wore out a highlighter on this one, but here are a sampling of representative quotes: “The difficult part of finding success in social media is dedicating the resources and time to your social media strategy.

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Thinking About Hiring a Content Agency? Here’s What to Expect

ClearVoice

Think mailers with specific incentives and creative ads that launch before YouTube videos. Think of these folks as the masons forming the foundation for your marketing outreach. Your brand might choose to partner with a PR agency to literally market your marketing. Three Sample Scenarios for Success [2,400 words].

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The 24 Best Email Marketing Tools

Webbiquity

Google Review Count: 446. Sample review: “You need a tool to manage your email list and subscribers. Google Review Count: 349. Sample review: “Ever forget to follow up with a contact? Google Review Count: 332. Google Review Count: 285. Google Review Count: 270. Google Review Count: 261.

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The 15 Best Content Distribution and Amplification Tools

Webbiquity

You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. Google Review Count: 391. Sample review: “LinkedIn Pulse is a mobile app that pushes news feed of your selected topic to your device. Google Review Count: 228. Google Review Count: 141.

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. I found your sample profile… er… dry. in the last 14 days&# section to see how PR and other. Hmm, myabe too lazty would be more accurate.