Heinz Marketing

JUNE 27, 2022

Transparency isn’t a bad thing, and with the knowledge, some are opting in. According to an article from 9to5mac.com by Filipe Espósito , “ While the number of users opting to let apps track them was low at first, new research from Adjust shows that some people have been changing their mind about this option. Good luck out there!

Privacy 96

Privacy Privacy Protection Opt-out Opt-in 96

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. It’s time for us to recap the previous month and see what shifts happened with email client market share. The answer: Yes!

Privacy Protection 91

Privacy Protection Email Marketing Privacy Differentiation 91

Martech Advisor

MARCH 9, 2020

National Consumer Protection Week and World Consumer Rights Day make March a crucial month for consumer protection and consumer rights awareness. Consumer data is now the most crucial resource for organizations across the world. Send a new opt-in campaign for other subscribers to update their preferences.

Privacy Policies 65

Privacy Policies Marketing Management Opt-out Planning 65

Convert

APRIL 26, 2022

human resources, IT, sales/customer support, marketing)? As part of Convert’s GDPR Project , Convert developed guidance for staff and a template to be used to carry out DPIAs. Austria recently prohibited the use of Google Analytics because their data is stored in the United States, where privacy protection is more limited.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

The Customer

APRIL 14, 2020

5 min Moving from Big Data to Small & Wide Data August 20, 2021 Big data is set to move out of the spotlight in the near future, with 70 per cent of all organisations to take up small and wide data instead by 2025. 14 min Does Strong Data Privacy Make for Stronger Security? 9 min Could Google’s Cookie Plans Be Crumbling?

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Double opt-in (DOI). Re-permission campaigns.

Privacy 102

Privacy Opt-out Contingency Planning Opt-in 102

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. If 50 subscribers click on your website, and 25 of them convert, that works out to a 25% conversion rate. It can help you gain more budget and resources.

Budget Programs 117

Budget Programs Long Tail Marketing Ad Frequency Click Rate 117