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4 Ways Demand Generation Marketing Is Like Football

Adobe Experience Cloud Blog

There’s nothing better than having a prospect Google your company and phone in to say, “I just want the best price and need to be up and running today.” Back to our quarterback, our VP of Marketing, Shannon uses a combination of tools, such as Marketo and Bizible , to track the various “plays” needed to get a prospect over the line.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l). There's even a Google Maps mash-up to show author locations. microblogs (Twitter, Friendfeed , etc.),

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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

I've had some success with Wikipedia, although the editors there are so hostile to anything remotely commercial that it's tough; I think Google's Knol may offer greater possibilities. " That is, tools like blogs, wikis, forums, video-sharing and social bookmarking let everyone express themselves publicly.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. Just makes it easier to manage all the stuff. Social networking stuff fits here too.

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Buzz Marketing: Thought Leadership with Paul Dunay

Adobe Experience Cloud Blog

Paul has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. Now you have RSS, podcasts, videocasts, blogs, wikis, mashups, widgets the list goes on. He is currently Global Director of Integrated Marketing for BearingPoint.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Google Analytics. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. Focus: To Pop to the Top on Google - Content Marketing Today , November 5, 2010 Pair of Seattle Personal Injury Law Firms Prove the Content Marketing Point. Google (115). Facebook Insights. com , forums.