Chris Koch

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Where is your mobile marketing center of gravity?

Chris Koch

For marketers considering creating mobile device apps, the bar has been set very high. So how are we as marketers supposed to compete with apps like these? Mobile is going to become an important part of our marketing, whether we like it or not. I think that’s how we have to view mobile apps for B2B marketing.

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What the slow death of B2B publishing means for marketers

Chris Koch

This cartoon making the rounds online captures the frustration journalists have with their online plight--and reveals the opportunity B2B marketers have to fill the content gap. Marketers always struggle with what to do next. But if you step back and think about where the real opportunity is for B2B marketers, it is idea marketing.

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6 lessons on how NOT to market to customers

Chris Koch

I realized that I really have become one of you marketing types. A marketing geek. (I All of which is a lead-in to this week’s entry, which is what we as B2B marketers can learn from health-care marketing. (I Healthcare marketing is awful, practically non-existent. Market your strengths. I’m a goner.

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Why B2B marketing will become more visual, vocal, and mobile

Chris Koch

And that is important for marketers. Google is offering offices in the cloud so that corporate IT systems become little more than sync devices for all the work being done away from a desk. For B2B marketers, this means that video and interactivity are something we need to be thinking about and doing now. What does it mean?

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Why Lead Management Automation Really Matters

Chris Koch

We should care more about lead management automation in B2B marketing. Indeed, research by Forbes and Google found that 80% of C-level executives perform at least three web searches per day. This is where we as marketers need to provide more content—but not sales content. No, there’s something bigger going on here.

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3 factors in winning the social media horse race

Chris Koch

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. The Google+ factor: Battling for social network supremacy (prsa.org).

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3 factors in winning the social media horse race

Chris Koch

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. The Google+ factor: Battling for social network supremacy (prsa.org).