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Why Google Plus is Our Company Content Hub (and should be yours)

Avitage

This post will explain how the nature of Google+ participation is different from LinkedIn and other social sites, and why that should make it a primary hub for all your customer facing content. Content Operations Marketing and Sales Strategy Tips & Techniques'

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How Do Audiences Assess Your Marketing Content?

Avitage

What if you could assess your marketing content the same way your audiences do? The post How Do Audiences Assess Your Marketing Content? How would that improve content quality, audience relevance, performance? Makes sense. But what exactly does this mean — in practice? I invite you to collaborate in this real-time case example.

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Learnings From A Content Strategy Hangout

Avitage

I “watched” last week’s Google+ Hangout lead by the team at Velocity Partners in the UK: Content That Stands Out: A Content Strategy Google+ Hangout. Content Publishing Marketing and Sales Strategy content strategy Google+ Hangout' The link will take you to the recorded show, or click the video image below.

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Learnings From A Content Strategy Hangout

Avitage

I “watched” last week’s Google+ Hangout lead by the team at Velocity Partners in the UK: Content That Stands Out: A Content Strategy Google+ Hangout. Google hangouts are a new technology most likely requiring a new paradigm. But a deeply researched piece that educates your target market on […].

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Learnings From A Content Strategy Hangout

Avitage

I “watched” last week’s Google+ Hangout lead by the team at Velocity Partners in the UK: Content That Stands Out: A Content Strategy Google+ Hangout. Google hangouts are a new technology most likely requiring a new paradigm. But a deeply researched piece that educates your target market on.

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Microcontent — the most important content type you don’t manage

Avitage

When it is, it’s usually by marketing for social media content. And it’s not limited to marketing. Microcontent Social Media Use Case If you Google microcontent you will see the primary use of the term relates to social media. Microcontent isn’t widely understood or consciously used.

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Micro-content — the most important content type you don’t manage

Avitage

When it is, it’s usually by marketing for social media content. And it’s not limited to marketing. Micro-content Social Media Use Case If you Google micro-content you will see the primary use of the term relates to social media. Micro-content isn’t widely understood or consciously used.

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