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How to Use Content Marketing for Customer Retention

Marketing Insider Group

Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel. Create a group on LinkedIn or Facebook. It’s one of the most trusted channels today.

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Digital Marketing for Local Businesses: Few Tips to Be Successful

Valasys

This in turn will facilitate the process of customer acquisition by some positive word-of-mouth marketing (WOMM). Set up a Google notification for your business so you realize when new articles resonating with your business have been posted. You can also utilize those emails to request more online feedback! Build a bigger network.

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

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AI for B2B Marketing: Roadmap for 2020

Valasys

They also inspire positive Word of Mouth Marketing (WOMM) by reflecting on the customer-centric approach of the marketers rather than a sales-driven perspective. According to a report by Search Engine Watch, Google prefers ranking video content higher than text-based content.

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How to Build Customer Loyalty with Content Marketing

Valasys

After the January 2020 core update by Google, the actual trick to make an impact in the game of relevance of content marketing is to aptly understand & precisely address the challenges being faced by a niche-specific group of prospects or customers. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands.

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

With the marketers having access to billions of data points from diverse channels across the web including Google & Facebook, the hyper-targeted paid advertising campaigns can boost the organic website traffic as well as the can scale-up personalization to streamline B2B sales cycle.

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How B2B Marketers can stay close to their Customers

Valasys

& content reflecting on positive word-of-mouth-marketing (WOMM). The new buyers can be directed to the YouTube channels to help them better understand how to use a particular product or service. B2B marketers should focus on creating pieces of content to educate their audience groups. B2B customers value the testimonials. &