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APRIL 10, 2024

Luckily for marketers, lead scoring exists. Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. Score those strong purchase indicators highly and send these white-hot leads to sales.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

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NOVEMBER 29, 2023

Service providers like Google and Yahoo regularly update guidelines and evolve their standards to protect their email account holders. For 2024, one significant change looms on the horizon: Google, Yahoo and other mailbox providers are making sender guideline updates scheduled to take effect in February 2024.

Deliverability 172

Deliverability Phishing Guidelines CAN-SPAM 172

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SEPTEMBER 24, 2023

We’re looking at you Google 2023 core update !) We’ve highlighted 10 simple SEO tips to help improve rankings and get on the right side of Google and other search engines. And that didn’t go over well with Google. We love using Google Analytics to find this data. What is SEO? A Definition Are you well-versed in SEO?

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

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MARCH 1, 2024

Shrinking budgets, rising expectations, and a growing disconnect between CEOs and CMOs about the “most important” marketing metrics lead to more questions than answers about how to expand pipeline. Your team might say, ‘We drove 4,000 leads this month.’ Improving the quality of your leads goes back to your lead-scoring system.

Lead Scoring 130

Lead Scoring Lead Ranking Paid Search Agency Marketing Automation Services 130

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DECEMBER 8, 2023

Pro Tip: Create a complete inventory of media and visual assets with a Google Sheet, and save the assets into an organized system of folders using Google Drive, with appropriate file names. Identifying the right person and processes early helps build the appropriate lead time to complete tasks and keep your projects on schedule.

Marketing Automation Services 228

Marketing Automation Services Marketing Automation Automation Advertising Agencies 228

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FEBRUARY 26, 2024

The commission is usually based on the amount of clicks and/or leads delivered. Google search ad placements, among others, require a careful bidding strategy. eBook Learn More What is Cost Per Lead Advertising? CPL is calculated by dividing the total amount spent on a campaign by the number of leads generated.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

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FEBRUARY 6, 2024

Pro Tip: Create a complete inventory of media and visual assets with a Google Sheet, and save the assets into an organized system of folders using Google Drive, with appropriate file names. Identifying the right person and processes early helps build the appropriate lead time to complete tasks and keep your projects on schedule.

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130