NuSpark Consulting

DECEMBER 18, 2011

Here are some screen shots of the kinds of information you can track from various platforms: This is VisitorTrack , a program developed by netFactor Corporation. Here I can see how people from CDW Computer Centers navigated my website or clicked on email links via my lead nurturing efforts. Here’s ReachForce.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

ViewPoint

JANUARY 26, 2012

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Let me go out on a limb and propose the top five media for your lead generation toolkit. Direct mail Direct mail, for decades the workhorse of direct response communications for lead generation, still delivers the goods.

B to B 120

B to B netFactor Media SEM 120

WebMarketCentral

DECEMBER 8, 2008

These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. They aren't so much "lead generation" as they are "lead extraction" services. Critics of these services refer to them as "spyware," though that term isn't really fair.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Online Marketing Institute

MARCH 13, 2011

There are a few very useful applications which not only allow you to track the volume of visitors and their content viewing patterns but also go a step further to help you identify which company those visitors came from which effectively capture potential leads from a simple visit and not necessarily a form fill. I am the CEO of netFactor.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40