NuSpark Consulting

JULY 2, 2010

In many respects, banner ads need to be considered now in the same light, much like social media, whereby being seen or viewed multiple times can create increased action for products and services. Some of the best, most efficient placements of banner ads can be had on vertical networks, trade press websites, and the Google content network.

Banner Ads 100

Banner Ads Banners Paid Search Agency Ads 100

Webbiquity

APRIL 7, 2010

What are the best ways to reduce the bounce rate from landing pages? Geo-Targeting Basics: A How-To Guide on Setting Up Geo-Targeting in Google, Yahoo and MSN by PPC Hero. Laurie Sullivan details results of an iProspect study quantifying how “display ads and search work together to provide a bigger impact on campaigns.&#.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Industrial Marketing Today

JUNE 8, 2010

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Conductor

DECEMBER 3, 2019

So when I was looking for my first job out of college, I found a search marketing internship at an agency, iProspect, that would give me an entry-level position after three to six months of a successful intern program. Tyler: Yeah, there’s one with lastpass.com, which is one of the primary products in my business unit.

Paid Search Agency 98

Paid Search Agency Paid Content Enterprise Management Planning 98

Conductor

OCTOBER 14, 2019

I was doing product marketing. I was doing the actual packaging of products that we were sending out to people. This was a really interesting way to combine my creative side with a productive and comprehensive marketing strategy. I was with iProspect for about two years. I was doing PR. I was doing wholesale outreach.

Paid Content 15

Paid Content Paid Search Agency Advertising Agencies Work Management 15

SnapApp

MARCH 2, 2018

According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . After being exposed to Google display ads, Facebook video ads, a buyer types your domain into search bar, navigating to the site and converting. It’s too simplistic. . So, what is the hold up? . .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

ClearVoice

APRIL 9, 2020

It doesn’t make sense to ask readers to engage on your poll on Facebook if what you really want is for them to click through to a blog post filled with backlinks to product pages. When you have a lead who’s not sure if your product or service will apply to them, hand over a case study. Case studies. Does it work?

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119