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Banner Ads Work; Really

NuSpark Consulting

In many respects, banner ads need to be considered now in the same light, much like social media, whereby being seen or viewed multiple times can create increased action for products and services. Some of the best, most efficient placements of banner ads can be had on vertical networks, trade press websites, and the Google content network.

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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

Geo-Targeting Basics: A How-To Guide on Setting Up Geo-Targeting in Google, Yahoo and MSN by PPC Hero. Laurie Sullivan details results of an iProspect study quantifying how “display ads and search work together to provide a bigger impact on campaigns.&#. How to Get Listed In Google Local Map Ads by PPC Hero. ** 5 Stars.

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The Entrepreneur Interview Series #18: Alex Wise, Netpeak Software

Webbiquity

Not only must developers compete against dozens of other all-in-one suites and special-purpose SEO tools , but also continually adapt to the changing nature of search, whether that’s the increasing importance of voice search or the thousands of changes Google makes to its algorithms each year. The Products. The Inspiration.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs.

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MarTech Europe preview: here’s what to expect in 6 weeks

chiefmartech

Topics to be discussed will include: Insights into the latest developments within their product portfolios. The state of ISV product ecosystems around each of their platforms. Sophie Wooller, consultancy lead at iProspect , will give a case-driven talk on People: The Most Important Martech Integration. e.g., machine learning.

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Humans of Marketing: Cameron Muir

Conductor

I was doing product marketing. I was doing the actual packaging of products that we were sending out to people. This was a really interesting way to combine my creative side with a productive and comprehensive marketing strategy. I was with iProspect for about two years. I was doing PR. I was doing wholesale outreach.

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Humans of Marketing: Tyler Brewer

Conductor

So when I was looking for my first job out of college, I found a search marketing internship at an agency, iProspect, that would give me an entry-level position after three to six months of a successful intern program. Tyler: Yeah, there’s one with lastpass.com, which is one of the primary products in my business unit.