Webbiquity

APRIL 7, 2010

What are the best ways to reduce the bounce rate from landing pages? Geo-Targeting Basics: A How-To Guide on Setting Up Geo-Targeting in Google, Yahoo and MSN by PPC Hero. Laurie Sullivan details results of an iProspect study quantifying how “display ads and search work together to provide a bigger impact on campaigns.&#.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

NuSpark Consulting

JULY 2, 2010

Some of the best, most efficient placements of banner ads can be had on vertical networks, trade press websites, and the Google content network. Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure. The above is true of a b2b message as well.

Banner Ads 100

Banner Ads Banners Paid Search Agency Ads 100

Industrial Marketing Today

JUNE 8, 2010

My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1. After you register, edit your profile to add a link back to your site or a landing page to download a free white paper or register for a webinar.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Conductor

DECEMBER 3, 2019

So when I was looking for my first job out of college, I found a search marketing internship at an agency, iProspect, that would give me an entry-level position after three to six months of a successful intern program. Last year we built a landing page around a term that we would have definitely ranked for anyway.

Paid Search Agency 98

Paid Search Agency Paid Content Enterprise Management Planning 98

Conductor

OCTOBER 14, 2019

Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. I was with iProspect for about two years. ” Or when we’re trying to develop a new landing page, I can run up to the content team and say, “What are you working on? I love reading. We love it.

Paid Content 15

Paid Content Paid Search Agency Advertising Agencies Work Management 15

SnapApp

MARCH 2, 2018

According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . After being exposed to Google display ads, Facebook video ads, a buyer types your domain into search bar, navigating to the site and converting. It’s too simplistic. . So, what is the hold up? . .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

ClearVoice

APRIL 9, 2020

Google shares a case study about its client , Swarovski. In the study, we learn that Shopping Ads and Google Images were utilized to create a mobile-rich experience for the retailer, growing online sales by 50 percent, year over year. Landing pages. Seeing one last glowing recommendation can turn a lead into a sale.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119