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HubSpot Product Update Roundup—October 2023

SmartBug Media

By enabling ChatSpot to tap into the robust HubSpot Academy knowledge base, we can provide clients with authoritative responses linked to relevant training videos for more context when they need it. Now, clients can seamlessly empower website visitors to manage their data rights with integrated self-service preferences.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. The Google Golden Triangle from 15 years ago (Source: Flickr ) The first thing to understand about heatmaps is color theory. Are you losing them at specific points on the page?

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Best CRM software for Consultants

TrustRadius Marketing

Their products include hubs for marketing, sales, customer service, CMS, and operations. There is even analytics for your CRM and your website through Google Analytics. You can obviously get your own Google Analytics account but this way everything for your website is in the same place.

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How to Do A/B Testing in Marketing (A Comic Strip Guide)

Convert

A/B Testing & Privacy: A Few Things Marketers Should Remember When Gathering Data. What’s really cool is that Google uses CTR in the SERPs as a minor ranking factor. That being said, the process to apply this is simple: Go into the Google Search Console, check the traffic and CTR for your test page in the past month.

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#4 B2B Website Purpose – 7 things every CEO should know about marketing 

thePoint

It is important because it is vital for you and your marketing team to view your website not as a single landing page site (your home page), but as an opportunity for many customized and purposeful landing pages that you can utilize across targeted marketing tactics and custom messaging. Your home page is a primary landing page.

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

With this cloud-based solution, users can work visually and collaborate in real-time while building flowcharts, mockups, and UML diagrams. Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. LEARN MORE.

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16 marketing automation platforms your organization should consider

Martech

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley. Target customers. Product overview. Product overview.