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| | BIZNOLOGY
OCTOBER 9, 2012 How to make real friends (and pimp your Klout) with Flipboard
I’ll get to the point: my secret to being amazingly- and profoundly-engaged with so many of my followers on Twitter , my friends on Facebook, and my circles on Google+ is because I cheat. Whenever How an iCrossing office increased its Klout through #KloutWar2011 (greatfinds.icrossing.com). Well, the more I give the more I get. And Flipboard makes it easy to do this.
| | SAVVY B2B MARKETING
SEPTEMBER 2, 2010 B2B Search and Content Marketing: Getting Found by Prospects
recent article on MediaPost summarized a Webinar presented by Jennifer Howard, who leads Google's B2B market group. The following diagram from a Google webinar on using paid search for B2B provides more details. " (Of note: "case studies, best practices data, white papers, ROI tools, and vendor comparison analysis were cited as the most helpful content sources.")
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| | BIZNOLOGY
JANUARY 13, 2012 1 Billion Facebook Users in 2012? Not So Fast
report has been released by interactive agency icrossing. If all goes as planned, according to the “research” from iCrossing, Facebook should hit the one billion mark in August of 2012. Score one for Google that many have forgotten!). Google is the same way. It’ll be like the days of Google when people complained that 40% growth was “not enough.”
| | WEBBIQUITY
SEPTEMBER 8, 2010 Best Social Media Stats and Market Research of 2010 (So Far)
recent study concluded that almost 7% of all business web traffic goes to Facebook, twice as much as Google (3.4%) and well ahead of Yahoo! This post tells you: according to a recent study from iCrossing , across the three major search engines, 95% of the clicks came from page one. 97% of these companies use Google AdWords; 56% advertise on Google’s content network.
| | B2B MARKETING ZONE POSTS
OCTOBER 5, 2010 Top 56 B2B Marketing Posts for September 2010
Why Integrating Your Blog with Your Homepage Is Vital to Your Content Marketing Strategy and to Google SEO - Content Marketing Today , September 3, 2010 It’s All about the Maximizing the Frequency of Critical Keywords on Your Homepage. What Would Google Do? Google shall find – even before you seek. Google’s new feature, ‘Google Instant’ is all set to dramatically reduce the time people will spend searching online. Marketing Experts Say Google and Facebook Will Decline in Importance , September 17, 2010. iCrossing (2). Like what? What I’m about.
| | DELICIOUS B2BMARKETING
JULY 31, 2009 B2B Lead Management Market Heats Up
3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. Tools that analyze who’s clicking – and help B2B marketers make heads or tails out of Google’s analytics – are bleeding over into the lead management space. Most recently, Marketo just announced their lead management solution. But does the B2B need the same platform components as B2C?) Here’s the problem.
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WEBMARKETCENTRAL Best of 2008: Social Media Optimization, Part 2
| MONDAY, MAY 18, 2009
Online Chatter - Six Free Tools To Monitor What The Public Is Saying About You by Six Pixels of Separation Noting that "understanding the myriad conversations that are taking place online is core to not only having successful marketing and communications campaigns, but it's key in understanding how people actually feel about your brand, products and services," Mitch Joel lists six no-cost tools for tracking social media discussions, from Google
Alerts to Facebook Lexicon. In another post, Chris provides detailed instructions on how to add friends in Google
social bookmarking. MORE >>
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