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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

But five years later, enforcement challenges dog the watershed law, with complaints that were filed the day GDPR hit — alleging that Facebook, Instagram, WhatsApp, and Google forced users to give up personal information without proper consent — still wending their way through the court system.

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Data Privacy (Archive)

The Customer

11 min Data Privacy Demands a Legit Data Protection Strategy May 26, 2021 Organizations—even those without much of a concern about bad actors—need to formulate a legitimate data protection strategy that protects privacy. 14 min Does Strong Data Privacy Make for Stronger Security? That’s a good thing!

Privacy 52
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The Internet Had a Busy Week. Here's What You Missed.

Hubspot

Senator Al Franken has joined the conversation, in his questioning of Face ID’s possible violation of privacy protections. (He Google's parent company. What's especially odd, the story points out, is that Alphabet's Google Ventures (GV) also has some stake in Uber, despite the ongoing Waymo battle. And even U.S.

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FTC Issues Final Privacy Framework Report to Protect Users’ Data

readwrite

The Federal Trade Commission has issued its Final Privacy Framework Report that outlines guidelines for how companies can and cannot use consumer data on the Internet. ” While Google and Facebook drew the ire of the FTC, any company that tracks personal consumer data on the Web is now put on notice.

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How Marketing Compliance Fits Into Your Marketing Strategy

BenchmarkONE

Think of marketing compliance like any other marketing best practice – the rules and guidelines are there to help you build trust with your customer base and get the most out of your marketing efforts. . Because of the detailed level of work that compliance requires, it’s best to create clear guidelines for your team to follow.

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The State of Global Privacy Legislation with Adam Woods, COO

Choozle

From industry giants like Google and Apple adapting new policies and technologies for consumer privacy, as well as comprehensive US state privacy laws and a push for national legislation, data privacy is here to stay.

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GA4 isn’t all it’s cracked up to be. What would it look like to switch?

Martech

Google Analytics is the top player when it comes to tracking website visitors. But with great value comes great responsibility, and Google Analytics lacks in that department. On top of that, Google recently announced it will end support for Universal Analytics in July of 2023, forcing users to switch to Google Analytics 4 (GA4).