Paul Gillin

OCTOBER 11, 2012

Don’t just copy and paste the promotion from a webcast. and JotURL make it easy to shorten links and then track the number of clicks they generate. It generates longer links, but they’re compatible with Google Analytics. This is a discussion, not a billboard. Minimize Copy and Paste. prior to posting them.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

MAY 13, 2010

Do some of your pages have generic titles such as “About” or “Services?” Are the titles and meta-tags clear or do they still have gibberish file names that machines generate? These can be in the form of newsletter sign-ups, white paper downloads, requests for more information or invitations to view a webcast.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

JUNE 24, 2010

Return is payoff as measured in revenue generated or costs avoided. Revenue generated by rep. At the same time, the value generated by the community will enable us to cut an additional one-half customer support position each year. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue.

ROI 50

ROI Paid Content Social Marketing Webcast 50