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4 Ways B2B Players Can Leverage User-Generated Content to Attract More Leads

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Learn 4 ways that you can leverage user-generated content to attract more leads. Content created by your customers can enhance your marketing strategy.

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10 Simple SEO Basics for Better Rankings

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When a user searches for a keyword, you want to show up in the search engine results and do so with a title that’s so enticing they can’t help but click it. It generates real-time reports that detail each page’s SEO performance, along with recommendations on how to improve it. And one more thing. It’s the nature of SEO, right?

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Pro Tips: 5 Considerations To Implement Marketing Automation Platforms

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User-friendly analytics and reporting that put data in a clear and understandable format that can be used to track campaign success. Lead-generation tools. Pre-built templates for emails and landing pages to create a consistent brand look. A unified view of data to support business growth. Behavioral tracking and reporting.

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Digital Advertising Terms and Jargon Every Marketer Should Know

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Ad click describes the action a user takes when they interact with an ad by either clicking on it with their mouse, tapping it on a touchscreen, or pressing enter on their keyboard. Users can choose to reset or disable their advertising ID at any time. What is an Ad Click? What is an Ad Exchange? What is Ad Inventory?

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How to Align Sales and Marketing on Strategy

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For example, you may have an executive decision-maker and an individual product user at the same company with significantly different motivators and pain points. Everyone needs to be speaking the same language and tracking the same metrics as leads are generated, nurtured, and progressed throughout the shared marketing sales funnel.

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The Medium is the Message: Best Practices Guide to SMS Marketing

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With the right planning and the right tools , SMS can bring advantages for your marketing, sales and customer service programs, because of its benefits in immediacy, personalization, universality and user experience. Users are conditioned to respond to their devices right away when they hear that chime, or see that screen light up.

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