Valasys

OCTOBER 10, 2019

Social media channels are among the primary marketing channels as they are used by billions of people worldwide for entertainment, socialization & consumption of pieces of information including brands’ news & product launches. of Generation X & 48.2% Another study by Emarketer reflects that 90.45

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Valasys

SEPTEMBER 26, 2019

Having omnipresence in an era of multi-channel marketing is essential for marketers to target the right set of audiences with the right pieces of information to streamline the sales’ conversion cycles. How to define social media KPIs is a question on the mind of every marketer today.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

OCTOBER 24, 2019

B2B marketing of late has expanded its realm & marketing practices are increasingly getting inter-disciplinary in nature. The coalescence of artificial intelligence (AI) with the intent data along with other marketing automation tools has made B2B marketing all-encompassing & multi-channeled.

Marketing AI 40

Marketing AI Creativity B2B Marketing Marketing & Strategy 40

Valasys

OCTOBER 14, 2019

With the popularity of the internet & social media arose the multi-channel & omnichannel marketing tactics which ultimately obliged & gave birth to the strategies for omnichannel reputation management, together with approaches for managing public relations as an essential part.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

AUGUST 12, 2019

A successful ABM strategy, at the end of the day, has to be focused on generating more leads. The marketers need to figure out who they’re targeting & whether the people being targeted fall within the purview of their ideal persona. These include One-to-One, One-to-Few & One-to-Many strategies.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

AUGUST 30, 2019

Several experts argue that the next generation is always smarter & probably we have enough reasons to believe that as well. For a major part of the last decade, the marketers invested numerous time & effort to attract the most inscrutable generation that ruled at our times – the Millennials.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

SEPTEMBER 10, 2019

According to a report by Referral Rock, 81% of the marketers acceded that an exceptional service was their method for promoting the word of mouth marketing & that 60% of the marketers track their word of mouth referrals by simply questioning their prospects & customers how they feel about their businesses.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40