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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation


The tools make it easier to ID companies and prospects who work at those companies, by combining those IP lookups and visiting companies with data from various online contact databases and LinkedIn, therefore making it easier to contact the “who” rather than the “what.”. You can capture contact info from Jigsaw and LinkedIn, and then easily contact those visitors or potential prospects. 

5 Essential Functions for Every B2B Website


Lead generation.   The perennial number one goal of just about every business marketer is generating sales leads. If you make the effort, your website can be a productive source of high quality, low cost leads for our sales force.  So don’t squander the opportunity to turn your website into a lead generation tool.  Here are five must-haves for every B2B website. . Community.

Getting More Out of Each Click with "Post-Click Marketing"


While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.). lead automation management vendors. Was that you?