Customer Experience Matrix
MARCH 8, 2011
Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But if Salesforce.com likes what it sees, who knows where that will lead?
Customer Experience Matrix
JULY 11, 2011
The micro-business segment is concentrated among three vendors: Infusionsoft and OfficeAutoPilot, which serve micro-businesses almost exclusively, and HubSpot, which estimates 50% of its clients are micro-businesses. The slowdown in growth rates applies to the both sets of vendors, although the small and mid-size group is slightly stronger.
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LeadSloth
OCTOBER 4, 2009
Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. Manticore Technology (booth 2). Hubspot (booth 16). Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation.
Customer Experience Matrix
DECEMBER 27, 2010
The heaviest weight goes to lead generation and nurturing campaigns – a combined 40% across all buyer types. I excluded HubSpot because it is a fundamentally different product.) For example, category with five factors has a weight of at least five, while a category with 20 factors has a weight of 20 or more.
Customer Experience Matrix
JANUARY 11, 2011
The survey for my up-coming report has employee counts, client counts and minimum prices for quite a few: OfficeAutoPilot, True Influence, Pardot, LoopFuse, Net Results, Manticore, Silverpop, Genius, LeadFormix,TreeHouse Interactive, SalesFUSION, and Marketbright. This leaves all the other B2B marketing automation vendors.
The Effective Marketer
MARCH 17, 2010
Design #15 Email Sender: Manticore Email Title: 23 Questions Marketing Automation Vendors Don’t Want You to Ask What I Like : Big attractive header graphic with compelling title and nice “hero shot&# of the buyer’s guide being offered. Good balance between copy and design elements. United States License.
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.
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