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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

SmartBug Media

HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. We covered how digital advertising is evolving in our recent SmartTake Webinar: HubSpot Advertising & a Cookieless Future. Using contextual data.

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Hubspot Alternatives

TrustRadius Marketing

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. . Let’s jump in.

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Ready, Set, Launch: 7 Things to Include in Your HubSpot Website Launch Day Checklist

SmartBug Media

You’ve spent several months mapping out the structure, designing the layout, putting everything into code in HubSpot, and you’re now ready to present your organization to the internet. That’s why it’s important to create a HubSpot website launch day checklist. Why Build Your Website on HubSpot? HubSpot Launch Day Checklist.

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What Is Digital Experience Software in 2022?

TrustRadius Marketing

Digital experience software-as-a-service (SaaS) is the fusion of content management systems ( CMS ) and customer relationship management ( CRM ) software into one tool or platform. Monolithic DXP are sometimes also called Legacy DXPs because their core is a legacy CMS, which is an outdated content management system.

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Consolidate Your Martech Stack to Fuel Inbound Marketing in 6 Steps

SmartBug Media

Content management software (CMS). ACCESS OUR FREE MARTECH STACK AUDIT TEMPLATE [Google Sheet]. Waste reduction: A Gartner study revealed that marketing leaders only utilize 58 percent of their martech stack’s potential. Current tool: List the service you are currently using for the corresponding function. A CRM system.

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Web Design Trends: How to Stay Ahead of the Curve

SmartBug Media

Offer User-Generated Content. User-generated content (UGC) is the new “word of mouth.” Feature customer testimonials, encourage and share the content your customers post on social media interacting with your brand, or generate a custom hashtag to build an online community. Don’t Be a Repeat Offender. Responsiveness.

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Beginners Guide to UTM Parameters for Better Conversion Tracking

Huptech Web

You might be tossing a wide net across the digital, utilizing various marketing strategies, and yet, without a way to pinpoint what’s working and what’s not, it’s like sailing in the dark. Is it from Google, Facebook, a particular website, or another source? Breaking Down the UTM Parameters!