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Embracing Trust: How Marketers Can Prepare for GDPR 2.0

The Point

If your marketing organization is 100 percent GDPR compliant (and if you are, you’re in the minority ) you may feel that your data compliance issues are behind you. The GDPR deadline may already be a waning memory, but global data privacy regulations are just getting started. Think again. Photo by Dayne Topkin on Unsplash.

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41% of Marketers Admit to Not Understanding What GDPR Entails. Are You One of Them?

Envy

Are you ready for GDPR? This much is clear - if you are storing the personal data of EU citizens, you will be affected by the GDPR, irrespective of where you are based. GDPR is not light reading. We created a checklist for marketers to use to ensure that your company isn’t flouting any GDPR guidelines on the marketing front!

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An Inside Look: The Making Content Marketing Convert Report

NetLine

Recently, NetLine partnered with the CMO Council and BPI Network to better understand what drives conversion within content marketing. When prospects can easily investigate who you are and how you operate, having the ability to show them you’re Privacy Shield certified and CCPA and GDPR compliant goes a long way to walking the walk.

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Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

Compliance with regulations is the first step; data owners should follow a clear, transparent process when handling consumer data. Nikolas Rekeda, CMO at MGID, exclusively to MarTech Advisor. For instance, hiring a DPO is mandatory under GDPR compliance. Follow Data Protection Laws. Cultivate Transparency.

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The 7 Point CCPA Compliance Checklist for Marketers for 2020

Martech Advisor

How can marketers prepare for CCPA, build privacy and compliance into their data management strategy, and navigate through CCPA regulations while ensuring personalization? Learn More: 88% of Companies Still Lack Data Compliance for CCPA Implementation, Reports Ethyca. The 7-Point CCPA Compliance Checklist for Marketers.

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Interested in Leveraging Predictive Analytics? You’ll Need to Get Marketing Attribution and Funnel Metrics Right First.

Full Circle Insights

For example, maybe a senior manager attended a conference on risk management compliance and asked someone on their team to do research on risk management compliance software. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Ultimate CMO Board Package Reference Guide.