FunnelEnvy
SEPTEMBER 4, 2023
This chart from Gartner will help you clarify and create content for your demand gen phase. Paid strategies are usually part of a strategic funnel, with content focused around a specific outcome, like driving traffic to a landing page or freebie. Small sample sizes can lead to skewed insights and misguided decisions.
Oktopost
DECEMBER 21, 2023
Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Did your SEO program lead to a surge in web traffic? In addition, Gartner’s recent survey found that training and upskilling employees was the second most prominent challenge for marketing leaders across the board.
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Zoominfo
OCTOBER 15, 2020
The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner. The Leader in Buyer Intent. Not good enough.
Oktopost
AUGUST 2, 2022
For example, putting quotes from user reviews on your website can be helpful, but most users will realize that they’re seeing a curated list of positive impressions rather than a representative sample. ? This client didn’t just do better – they were able to generate a 300% increase in traffic. Trust signals can take a variety of forms.
Single Grain
NOVEMBER 17, 2020
I like to think of targeting approaches as falling into one of three buckets: Warm traffic targeting. Cold traffic targeting. Warm Traffic Targeting. When you target warm traffic using LinkedIn Ads, you’re targeting people who have already been exposed to your brand, but who didn’t initially convert.
Optinmonster
NOVEMBER 15, 2022
For instance, Bidsketch (a proposal software) uses a Sample Client Proposal as a lead magnet. Mayi Carles sells these attractive planners, but they could just as easily give away a digital sample as a lead magnet to whet your appetite for more. QuickSprout has a video course on Double Your Traffic in 30 Days. Educational Audio.
Hubspot
SEPTEMBER 7, 2016
Since Google controls about 85% of all search traffic, we recommend using Google to evaluate your competitors’ websites, blog articles, social media articles, press releases, etc. These content types are key drivers in generating inbound traffic from your buyers. Blogging is one of the best ways to increase your website traffic.
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