Forecasting, Gartner, Sample and Traffic

Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

DECEMBER 21, 2023

Unfortunately, this trend is forecasted to continue as we move into 2024. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Did your SEO program lead to a surge in web traffic? Source: Gartner Technology can be a tremendously helpful resource to expand marketing effectiveness.

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Why we care about data-driven marketing

Martech

AUGUST 29, 2022

Additionally, you can connect marketing campaigns with website traffic and other metrics to understand how different strategies and channels affect customer behavior. About 90% of marketing leaders expressed that marketing functions need to be “more adaptive to shifts in customer needs,” according to a recent Gartner survey.

Marketing AI

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B2B Marketing Zone

Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Why we care about data-driven marketing

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