Sales Pipeline Radio, Episode 120: Q&A with Peter Isaacson @peisaacson
Heinz Marketing
JULY 2, 2018
Really for category to really stand as a true category, you need a lot of things to happen, but one of the key milestones certainly is Gartner doing a magic quadrant and/or Forrester doing one of their waves around the category. I think plenty of people don’t really realize how much goes into that effort and that education process.
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