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B2B IT and Social Media 1: The Buyer Perspective

WebMarketCentral

Specifically, ITtoolbox wanted to determine how IT decision makers use social media tools (such as blogs, podcasts, discussion groups and wikis) to assist in purchasing decisions. All three are more frequently referenced than paid analyst research (so.YouTube beats Gartner Group?). The results are eye-opening.

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Platforming Marketing: 8 P’s of Self-Service Martech

chiefmartech

I’m happy if martech is finally entering the trough of disillusionment on Gartner’s hype cycle, so we can move past the fantasy of martech and focus on reality and the real work to be done.). I’ve spent much of my career thinking about two broad topics: marketing and platforms. But how do you move from embedded to absorbed

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Doug Johnson Website --Skills for the Knowledge Worker

Buzz Marketing for Technology

The conventional wisdom has been that in order to be a productive worker in the post-industrial economy one needed an educated mind rather than a strong back for work that would be done stitting at desk, not standing on the factory floor. Offshore Outsourcing: Structural Changes, Big Impact,&# Gartner , July 15, 2003.)