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Hindsight 20/20 Series: 4. Your social business platform as a shopping mall

Biznology

After a while, you’ll have to figure out what is the real difference between your social business platform, and all the communications and collaboration products that preceded it, like your intranet web content management system, your corporate wiki, your SharePoint or Lotus Notes, email and telephones.

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Should sales enablement be owned by sales rather than marketing?

Chris Koch

Marketers helped salespeople put words to the insanely complex products and services they were trying to sell. Marketers helped salespeople put words to the insanely complex products and services they were trying to sell. I’m wondering if it’s time to take sales enablement away from marketing. What do I mean by sales enablement?

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Why internal Social Business Platforms matter

Biznology

It’s harder to be productive today because the work has become much more complex. Image via Wikipedia. As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years. A century ago, 80% of the world made and moved things.

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Live Blog: How to Make Collaboration Cook

Paul Gillin

“Once people start sharing, they want to go to the next level, like file-sharing or managing a wiki. “Once people start sharing, they want to go to the next level, like file-sharing or managing a wiki. More than one-third of new member signed up because of peer recommendations.

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7 Steps to Establish a Successful Sales Mentorship Program

Hubspot

Applying these learnings to subsequent deals enabled me to win them on my own -- and in a much smaller time frame. Eventually, I took those learnings and taught them to sales reps I was mentoring. As I've seen firsthand, mentorship programs accelerate the learning and promotion processes on a sales team. But what's in it for the mentor?

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6 Ways Marketing Content Can Support a Customer Service Team

Hubspot

It's the corporate equivalent of a retail employee wandering aimlessly down each aisle when you ask where a certain product is, like you couldn't have done that yourself. An internal wiki or intranet for sharing resources with coworkers is the perfect space for a content library. Does this sound like the situation at your company?

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Social Media Marketing Strategies for 2010

Webbiquity

Interestingly, PR-type measures—such as improving brand or product awareness and reputation—scored in the middle of the pack of 10 possible objectives, with just over half of marketers indicating they would target and measure these objectives.