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Grow Your Wiki

Buzz Marketing for Technology

21 days of wiki adoption. Course Using Wiki. Enterprise Wiki. managing wiki growth. using wiki in education. wiki adoption strategies. wiki pilot. Wiki tools. is underway here in Italy, and I presented “Cultivating wikis to change the enterprise and improve the bottom line&# this morning.

Wiki 100
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B2B IT and Social Media 1: The Buyer Perspective

WebMarketCentral

Specifically, ITtoolbox wanted to determine how IT decision makers use social media tools (such as blogs, podcasts, discussion groups and wikis) to assist in purchasing decisions. All three are more frequently referenced than paid analyst research (so.YouTube beats Gartner Group?). The results are eye-opening.

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Social Media: Not Just for Kids – Arm Yourself for the C-Suite Discussion

B2B Marketing Savvy

YouTube: Company account with product demos •LinkedIn: Yes. Wikis: developerWorks. Gartner –Twitter: 70+ analysts plus corporate-level –Blogs: 75 Analyst Blogs –LinkedIn: Company page, recruiting, event marketing –YouTube: 80+ videos posted –Facebook: Fan page. •YouTube Channel: 400+ videos posted •LinkedIn: Yes. LinkedIn: Yes.

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Platforming Marketing: 8 P’s of Self-Service Martech

chiefmartech

I’m happy if martech is finally entering the trough of disillusionment on Gartner’s hype cycle, so we can move past the fantasy of martech and focus on reality and the real work to be done.). A product marketing team using a mobile video recording and editing tool. I propose the 8 P’s of self-service martech.

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Doug Johnson Website --Skills for the Knowledge Worker

Buzz Marketing for Technology

The conventional wisdom has been that in order to be a productive worker in the post-industrial economy one needed an educated mind rather than a strong back for work that would be done stitting at desk, not standing on the factory floor. Offshore Outsourcing: Structural Changes, Big Impact,&# Gartner , July 15, 2003.)