Content4Demand

MAY 21, 2020

Yee noted there can be big payoffs to focusing on the customers who are already familiar with your product and process. According to a Gartner study quoted in the webinar, 80% of future profits come from 20% of customers. What are their pain points in the process? Carlyn Manly, Head of Marketing at Folloze, agreed.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

The ROI Guy

OCTOBER 22, 2010

Marketing automation tools supporting drip marketing campaigns and lead nurturing can build relationships with buyers during a longer sales process. B2B sales processes are becoming “consumerized.“ What does that mean? Marketing channels have changed and grown The Internet has vastly changed the way we communicate.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

Seismic

OCTOBER 19, 2021

Digital sales rooms (DSR) are simplifying the sales process for buyers and sellers, alike. A digital sales room is a centralized location or microsite where sales reps and buyers can collaborate and access content that is relevant to the deal cycle. Why should I use a digital sales room?

Microsite 52

Microsite Buyer's Journey Sales Cycle Differentiation 52

Valasys

DECEMBER 20, 2019

According to Gartner, more than 66% of CEOs say that they have it on their minds to change their business models in the coming three years. It also employed persona workshops to better understand the roles, pain-points, buying cycle relevance & content preferences of each individual involved in the decision-making process.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40