Seismic

OCTOBER 19, 2021

Digital sales rooms (DSR) are simplifying the sales process for buyers and sellers, alike. A digital sales room is a centralized location or microsite where sales reps and buyers can collaborate and access content that is relevant to the deal cycle. Why should I use a digital sales room?

Microsite 52

Microsite Buyer's Journey Sales Cycle Differentiation 52

Valasys

DECEMBER 20, 2019

According to Gartner, more than 66% of CEOs say that they have it on their minds to change their business models in the coming three years. It also employed persona workshops to better understand the roles, pain-points, buying cycle relevance & content preferences of each individual involved in the decision-making process.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

The ROI Guy

OCTOBER 22, 2010

They expect vendors to provide them the content they need throughout the sales cycle. Increasingly, the first two-thirds of that cycle is spent researching the market and vendors, without regular contact with a sales rep. Sales cycles are longer in a down economy. What does that mean?

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40