33 Questions to Ask B2B Appointment Setting and Lead Gen Vendors
Smashmouth Marketing
AUGUST 6, 2021
Craig Rosenberg, Distinguished VP at Gartner : "If they charge less, be more skeptical – Believe it. What is your outbound methodology (Channels) - Phone, Email, Text, LinkedIn, other? use LinkedIn Company Pages to see for yourself). Cost per lead is a narrow look at the success of a program. How many SDRs/BDRs do you have?
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