Valasys

JANUARY 17, 2020

According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. According to a report by Gartner, B2B marketers generate a meager of 19.4%

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Navigate the Channel

DECEMBER 14, 2017

Consider content syndication to get the word out about your blog, or invest in a white paper as gated content that you can promote through your blog or via social media. According to Gartner, with 8.4 Brand Transparency is Essential. Today’s consumer is becoming jaded and desensitized with respect to marketing messaging.

Content Marketing 62

Content Marketing Peer-to-peer Transparency Paid Search Agency 62

Webbiquity

JUNE 16, 2015

– White papers and research reports (59%). More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Moz

JANUARY 22, 2019

Creating multiple TOFU offers gives you the information (company, name, email address) you need to segment and nurture leads further down the funnel. Blogging Let’s say Directive wants to create lead generation content. These are your lead magnets to gather more customer emails in exchange for your offer.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Single Grain

MARCH 9, 2021

In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . 57% of B2B marketers say that SEO generates more leads than any other marketing strategy. Authority links help improve the ranking of the website, which leads to higher traffic and better conversion rates.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

SnapApp

DECEMBER 4, 2017

Long-form blog posts generate 9x more leads than short-form blog posts. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads - DemandMetric. . . Unlike hiring a team of telemarketers, the content engine, once in motion, will bring in leads on autopilot. . . #15. Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122