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9 Alternative Digital Marketing Strategies You Shouldn’t Overlook

Outbrain

A buyer persona helps you get into the mindset of your customers and allows you to determine what they might want from your brand and what solutions you can provide. At the Gartner Digital Marketing Conference in 2017, research leaders presented how voice search is seeing an ever-increasing share of search volume. Signing up for HARO.

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Top 10 Trends for Content Marketing in 2024: For B2B Brands and Beyond

Top Rank Marketing

Gartner’s insight that “Data-driven marketing strategies can help to target and re-target the ideal customer” is particularly relevant in crafting content that resonates with specific business audiences. These trends underscore the need for a versatile, multimedia approach in modern content marketing strategies.

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8 Lead Generation Ideas for 2021

Oktopost

More than that, social networks are wising up, and for B2B marketers, that includes LinkedIn. With a new limit of 20 LinkedIn invites daily , that means every person you choose has to count. Source: Gartner. It also should consistently perform keyword and backlink research to maintain its SEO standing.

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Ready or Not? 5 Types of Buyer Intent Data to Gauge B2B Engagement

Inbox Insight

Think about all that digital buyer intent data and micro-signals each user leaves behind – how can piecing that knowledge together help improve the performance of your B2B Content Marketing and Demand Generation activities? Here are 5 types of buyer intent data to investigate: Searching (keyword & queries). Analyst/Survey Report.

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30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies. Here are 30 essential best practices and tips to help improve your search engine optimization strategy in 2017. A helpful tool to help do this is BuzzSumo.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. The act of using content to generate demand for a complex sale is a long-term proposition. Blog Marketing Interactions Twitter Ardath421. Rebel Brown's Bio.

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The Ultimate List of B2B Marketing Tools

Zoominfo

Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. Market intelligence tools pull and organize data from a variety of sources into one location to help B2B marketers make more informed, strategic decisions. Market Intelligence.