Valasys

JANUARY 17, 2020

According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. According to a report by Gartner, B2B marketers generate a meager of 19.4%

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Navigate the Channel

DECEMBER 14, 2017

Consider content syndication to get the word out about your blog, or invest in a white paper as gated content that you can promote through your blog or via social media. Millennials—the generation with $200 billion in buying power in 2017— will have the most buying power of any generation by next year.

Content Marketing 62

Content Marketing Peer-to-peer Transparency Paid Search Agency 62

Webbiquity

JUNE 16, 2015

– White papers and research reports (59%). More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Moz

JANUARY 22, 2019

Blogging Let’s say Directive wants to create lead generation content. They like seeing the behind-the-scenes on a business’ Instagram, they field their complaints through a business’ Facebook and Twitter, and they look for tutorials and how-tos on Pinterest and YouTube. Social proof builds trust and helps increase conversions.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Single Grain

MARCH 9, 2021

57% of B2B marketers say that SEO generates more leads than any other marketing strategy. White papers. Step 6: Publish your webinar on YouTube. Make sure to add closed captions to make it easier for YouTube to understand your video’s context. 70% of B2B search queries are made on smartphones. Analyst reports.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# It’s about humanization.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

SnapApp

DECEMBER 4, 2017

Long-form blog posts generate 9x more leads than short-form blog posts. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads - DemandMetric. . . Takeaway : The point of content marketing is to generate sales-ready leads, right? Interactive Content Statistics. . Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122