Paul Gillin

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8 Data Points about the Importance of Customer Experience

Paul Gillin

Gartner estimated last year that by 2014 “ failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers.” You have to wonder why one-third of large corporations still block social network use by their employees.

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Social Marketing Hangover

Paul Gillin

Gartner famously labeled this blue period the “trough of disillusionment,” which is a perfect term for it. Anyone who’s watched technology for a while is familiar with the lifecycle of innovation.

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Book Review: Tales From a Veteran Blogger

Paul Gillin

They include detailed accounts of some of his more notable confrontations, such as a 2004 dustup with the influential Radicati Group and a 2010 challenge to a controversial Gartner report. Conventional wisdom holds that you don’t pick fights with these influencers, but Brill went to war and lived to tell about it.

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