Rollworks

DECEMBER 14, 2021

One of the main goals of ABM is to deliver tailored content to the right stakeholders so they can continue to move further into the sales funnel. A joint Marketo and Reachforce study found companies that use ABM become 67% better at closing deals when they sync their sales and marketing teams. Make your leads more likely to convert.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

SmartBug Media

MAY 21, 2019

Jennifer Groese is the CMO at Winmo and currently oversees all marketing operations, including customer acquisition, product adoption and advocacy, and retention and experience. Track funnel conversions. Aim to improve data quality. There is no avoiding it; your data is going stale at a rapid rate. Assess your marketing program.

Work Management 58

Work Management Marketing Management Top of Funnel Reachforce 58

Rollworks

MAY 21, 2018

One of the main goals of ABM is to deliver tailored content to the right stakeholders so they can continue to move further into the sales funnel. A joint Marketo and Reachforce study found companies that use ABM become 67% better at closing deals when they sync their sales and marketing teams. Make your leads more likely to convert.

Account Based Marketing 40

Account Based Marketing ABM Statistics Allocation 40

Business Brainz

JULY 11, 2021

The importance of insight at every stage of the funnel is undoubted. According to a joint study by Marketo and ReachForce, when sales and marketing are aligned, they become 67 per cent better at closing deals. Be it an inbound marketing strategy or an ABM strategy, insight is the bedrock to scaling any marketing program.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Adobe Experience Cloud Blog

AUGUST 19, 2016

Businesses are 67% better at closing deals when sales and marketing are operating in lockstep, according to joint research by Marketo and Reachforce. Do you have what it takes to align with sales to close more deals? In fact, research shows that less than 1% of leads turn into revenue generating customers.

Lead Ranking 48

Lead Ranking B2B Marketing Account Based Marketing B2B Thought Leadership 48

chiefmartech

OCTOBER 29, 2017

Of those that remain, some of them, such as Emma, Lithium, iPerceptions, Marketo, and (sort of) Sitecore, were actually acquired by private equity firms, but kept operating as stand-alone brands — so I didn’t circle them in red. My own former company, ion interactive , is one that was recently acquired. But I suppose we could.

Market2Lead 61

Market2Lead Reachforce Eloqua DemandBase 61

Terminus

OCTOBER 30, 2017

Kristi Bjornaas , Marketing Manager at Reachforce. At the top of the funnel, they use educational videos as part of their email nurture campaigns. If an account does not have a high fit score as determined by EverString (and our trusty marketing operations team!), Deborah Holstein , CMO at EverString.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles ABM Sales Management 20